About Dimple Kapoor's Maella
Maella, founded by award-winning designer Dimple Kapoor, is a fashion brand focused on making people feel confident and beautiful with high-quality clothing. A sub-brand of Label Dimple Kapoor, Maella embodies strength, resilience, and elegance, inspired by the eagle. The brand champions body positivity, offering designs for all body types and skin tones.
Challenges Faced by the Brand
- Needed a fully functional e-commerce website for international markets, including the USA (Las Vegas) and India.
- Required a premium feel to reflect the high-end nature of the brand and its pricing.
- Wanted a direct consultation booking feature for clients to connect with Dimple Kapoor.
- Had no existing digital presence or branding guidelines.
Pi Gator’s Approach & Solution
- Built a Shopify-based e-commerce website from the ground up, including payment gateways and business email setup.
- Designed a premium and elegant website that aligns with the luxury nature of the brand.
- Implemented a consultation booking feature to allow customers to directly schedule calls with Dimple Kapoor.
- Handled social media management, brand guidelines, and identity design for a cohesive digital presence.
- Ensured the website was fast, responsive, and optimized for global audiences.
The Results
- Maella now has a fully functional and luxurious e-commerce platform.
- Enhanced brand presence in both India and the USA.
- Improved customer engagement and direct interaction with the designer.
- We did the complete setup for Maella from setting up their domain to professional Email.
